Customised Printing of "My Stamp"

Soon an individual or a corporate entity can get their photo or logo printed inside a postage stamp for Rs 12 lakh, the Department of Posts said, a move that is likely to help garner Rs 600 crore for the department.

The move is a step ahead in promoting philately in India. Earlier, India Post only allowed printing of photo or design next to postage stamp on a Rs 300 My Stamp sheet. Such  stamps were allowed for use in general postal mail.

“We have opened up customised printing of ‘My Stamp’ for individuals and corporates. Anyone can get his logo or photo printed inside the stamp for net cost of Rs 12 lakh. There will be 5,000 sheets comprising 60,000 postage stamps,” Sinha said.

My Stamp has so far been issued for Amazon India, Hindustan Aeronautics Limited and proposals are pending from various entities.

India Post is eyeing a jump of about Rs 100 crore in turnover at Rs 141 crore from the philately segment this fiscal and Rs 60 crore from  ‘My Stamp’ initiative.

Source : http://www.newindianexpress.com