All
aboard the fan flight, with a special cover to boot.
The
latest to join in the Kabali fever is the Department of Posts. For the first
time, India Post is bringing out a “special carried cover” to mark the release
of a movie. The “carried cover” will travel on the first special aircraft that
will fly fans from Bengaluru to Chennai on July 22, the day of the film’s
release. The Karnataka Postal Circle and the Chennai City Region of the
department have joined hands with Air Asia for the initiative.
The
special covers, which are usually described as philatelists’ delight, from the
Postmaster-General, Bengaluru, will be addressed to the Postmaster-General of
the Chennai City Region. They will bear the postmarks of the Bengaluru and
Chennai airport post offices.
On
the “carried cover” concept, Mervin Alexander, Postmaster-General, Chennai City
Region, said, “Whenever, a new flight is launched, some special covers are also
transported on it and they have their own philatelic value. The Air Asia
aircraft is the first cine flight in the country flying exclusively between
Bengaluru and Chennai to help fans watch the first day, first show. That makes
the carried covers more memorable.”
He
recalled that such special covers were released last year to commemorate the
first journey of the Chennai Metro Rail between Koyambedu and Alandur. They
were carried in the inaugural run of the metro rail. The limited edition of
these covers carried on the special flight on July 22 will be subsequently available
for sale at the Philatelic Bureau, Bengaluru GPO, and the Anna Road HPO,
Chennai, he added.
Cine
flight to take off from silicon city on Friday with India Post’s
‘special carried cover’
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