Friday, December 26, 2014

Banaras Saree by Post

Online marketplace Snapdeal has partnered with India Post to bring thousands of weavers and artisans from Varanasi online.  Snaeapdeal has launched a pilot with India post to set up facilitation desks at Varanasi Post offices to enable local weavers to sell their indigenous products such as famed Banarasi saree, on its plot form. " this is an endour by Snapdeal and India post to empower local artisans,small and medium entrepreneurs to sustain their lively hood by providing a platform to popularize their indigenous product".  Snapdeal CEO and CO founder Kunal Bahl said.  Through this association weavers will get access to national audience at neglible cost,he added.  The Post office will act as drop point for sellers, and India post will delkivers the goods to the buyers. " India has a number of unique highly specialized art forms and weaves".  How ever,with the fast changing fashion trends and readily available products, we are losing out on this which heritage.  If we do not act now, soon the rich designs and weaves will be extinct," Bahl said. 

Source: The Hindu dated 26.12.2014.

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