Main Objectives of this Programme are to prevent gender biased sex selective elimination, to ensure survival & protection of the Girl Child, to ensure education of the Girl Child, to improve the Nutrition Status of Girl Child and to promote a protective environment for Girl Child. Prime Minister Shri Narendra Modi launched the 'Beti Bachao, Beti Padhao' programme on 22nd January, 2015 from Panipat, Haryana.
India Post released a commemorative postage stamp to mark the launch of 'Beti Bachao - Beti Padhao' scheme, a flagship initiative to address issues that affect women, and also reverse the trend of an adverse and declining Child Sex Ratio. The stamp was released by Prime Minister Shri Narendra Modi at the function organized to launch the Beti Bachao, Beti Padhao programme. Shri Ravi Shankar Prasad, Hon'ble Minister for Communications & IT, Smt. Menaka Gandhi, Hon'ble Minister for Women and Child Development, Shri K.P. Solanki, H.E. Governor of Haryana and Shri Manohar Lal Khattar, Hon'ble CM of Haryana and Film Actress Madhuri Dixit, who has been made the Brand Ambassador of the campaign were present at the function.
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